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- W1973222466 abstract "After various phases in the development of semiotics, commonly tagged ‘code semiotics’ or the ‘semiotics of decodification’ and ‘interpretation semiotics’, the boundaries of this science are now expanding to include studies that focus more closely upon the relation between signs and values. In truth, this relation is already inscribed within the make-up itself of semiotics, within its very history: whereas Ferdinand de Saussure founded his sign theory on the theory of exchange value taken from marginalist economics, Charles S. Peirce, in his sign model, breaks the equilibrium of the logic of equal exchange with his theory of unlimited semiosis, or, if we prefer, of infinite deferral from one sign to the next. This approach allows for an opening toward otherness, for the concept of signifying surplus. Charles Morris explicitly emphasized the need to theorize about the relation between signs and values, and in fact oriented a large part of his own research in this direction. However, official semiotics has largely emerged as a predominantly cognitive science, as a descriptive science with claims to neutrality. Our proposal is that we recover and develop that particular bend in semiotics which is open to questions of an axiological order and consequently to studies focusing on a more global understanding of man and his signs. The expression ‘ethosemiotics’ (proposed by Augusto Ponzio) captures the sense of such an orientation with its focus on the relation between signs and sense, and therefore on the question of significance as value; but if we go back to the end of the last century, we soon discover that Victoria Welby had already introduced the term ‘significs’ for the same purpose, thus marking her distance from what was commonly intended at the time by both ‘semantics’ and ‘semiotics’." @default.
- W1973222466 created "2016-06-24" @default.
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- W1973222466 date "1993-09-01" @default.
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- W1973222466 title "Signs and values: For a critique of cognitive semiotics" @default.
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- W1973222466 doi "https://doi.org/10.1016/0378-2166(93)90048-t" @default.
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