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• W2067905949 abstract "This study examines the value of repeat visitors to a cultural festival in terms of expenditures, behavioral intentions, length of stay, and visitation patterns. This analysis is based on an intercept survey that yielded a sample of 1110 visitors. The results confirm the greater viability of repeat visitors over first-timers in all of the aspects that were investigated, as well as identifying and distinguishing the profiles and festival-related characteristics for the two segments. This article discusses the findings and their implications for festival management and emphasizes the relevance in conducting similar marketing studies for cultural events." @default.
• W2067905949 created "2016-06-24" @default.
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• W2067905949 date "2009-05-28" @default.
• W2067905949 modified "2023-09-25" @default.
• W2067905949 title "Assessing the Viability of Repeat Visitors to Cultural Events: Evidence from the Zora! Festival" @default.
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• W2067905949 doi "https://doi.org/10.1080/15470140902946378" @default.
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