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- W2331190163 endingPage "634" @default.
- W2331190163 startingPage "617" @default.
- W2331190163 abstract "Place branding has increasingly gained attention in last the two decades. However, there is a lack of measuring instrument for place branding effectiveness and subsequent place brand equity. This study develops a measurement instrument for customer-based place brand equity (CBPBE) for a place from the investment attractiveness perspective. Exploratory factor analysis followed by confirmatory factor analysis were used which resulted in an 11-item CBPBE scale. The dimensions of the scale consist of brand awareness, brand image, perceived quality, and brand loyalty. The study makes both theoretical and managerial contributions by offering a refined scale for the measurement of CBPBE which provides a tool for effective place branding activities and strategies." @default.
- W2331190163 created "2016-06-24" @default.
- W2331190163 creator A5003086025 @default.
- W2331190163 creator A5054421702 @default.
- W2331190163 creator A5056196325 @default.
- W2331190163 date "2016-03-18" @default.
- W2331190163 modified "2023-09-26" @default.
- W2331190163 title "Measuring customer-based place brand equity (CBPBE): an investment attractiveness perspective" @default.
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- W2331190163 doi "https://doi.org/10.1080/0965254x.2016.1148766" @default.
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