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- W2337793750 abstract "Loyalty is one of the strategies of relational marketing that has been acquiring a bigger importance among researchers and directives of marketing. This fact has produced an increase in the number of studies and approaches now available in the literature related to this field. Among the numerous studies we can highlight those which refer to loyalty based on satisfaction and spurious loyalty also, commonly referred to, as loyalty by inertia. The elements that permit to establish the difference between these two types of loyalty are theoretically analyzed in the literature that makes reference to these approaches. Allow us to this literature deduce that the difference existing between both concepts is mainly based on the level of commitment with the purchase and the level of satisfaction obtained by each one of these types of customers. Considering these facts, the principal aim of this work is to verify whether these elements which are discussed in literature effectively permit to discriminate both types of loyalties. By means of survey applied to customers of some supermarkets operating in Spain it was possible to prove that what is proposed in literature is really true. In fact, it showed that (1) the customers who are loyal by satisfaction are more committed with purchase than" @default.
- W2337793750 created "2016-06-24" @default.
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- W2337793750 date "2003-01-01" @default.
- W2337793750 modified "2023-09-24" @default.
- W2337793750 title "FACTORES RELACIONADOS CON LA LEALTAD: UN ANALISIS DEL COMPROMISO CON LA COMPRA Y DE LOS ATRIBUTOS DE LOS SUPERMERCADOS FACTORS RELATED TO LOYALTY: AN ANALYSIS OF THE PURCHASE COMMITMENT AND OF THE ATTRIBUTES OF SUPERMARKETS" @default.
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