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- W2546557188 abstract "In today’s complex world, achieving competitive advantage is more accessible by focusing on competitive strategies like cost leadership, centralization and differentiation. The main purpose of writing the current paper is to survey the influence of differentiation strategy on gaining competitive advantage. The research is applicable from goal view and descriptive from data collection. Data gathering method is library and fieldwork. Statistical society includes 125 experts and managers of rare perfume importers which decreased into 95 ones applying sampling formula. A questionnaire includes 60 questions about differentiation strategy and competitive advantage and distributed among statistical sample. For measuring differentiation, five main dimensions include rivals, substitute goods, consumers, suppliers and potential rivals were utilized. Therefore a main hypothesis and five secondary ones were considered. The results of applying Pearson and Regression test illustrated that differentiation strategy and its dimensions affect significantly and positively on gaining competitive advantage in niche markets in which “rivals” was selected as the" @default.
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- W2546557188 date "2015-01-01" @default.
- W2546557188 modified "2023-09-26" @default.
- W2546557188 title "Surveying the Influence of Differentiation on Gaining Competitive Advantage" @default.
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