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- W2598704851 abstract "Advertising, written in the language of a movie, a celebrity, a profession or any familiar style transferred from another context, can be created more easily and can communicate more effectively th..." @default.
- W2598704851 created "2017-04-07" @default.
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- W2598704851 date "1982-04-01" @default.
- W2598704851 modified "2023-09-24" @default.
- W2598704851 title "The Style Is the Ad" @default.
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- W2598704851 doi "https://doi.org/10.1080/02650487.1982.11104845" @default.
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