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- W2600449270 abstract "Attention has become an area of major interest in marketing research as a dependent or moderating variable. In this article, we argue for respondent attention as a pivotal part of any consumer psychology research protocol and highlight the risks of not incorporating realistic attention components into research design. We propose four areas where this approach can help the external validity of consumer psychology research. Our recommendations include accounting for variability in the baseline attention levels; smart use of distractions; allowing for variability in attention over the task and avoiding attention leading/assumptive questions." @default.
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- W2600449270 date "2017-03-31" @default.
- W2600449270 modified "2023-10-16" @default.
- W2600449270 title "Is consumer psychology research ready for today’s attention economy?" @default.
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- W2600449270 doi "https://doi.org/10.1080/0267257x.2017.1305706" @default.
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