Matches in SemOpenAlex for { <https://semopenalex.org/work/W2958257895> ?p ?o ?g. }
- W2958257895 endingPage "77" @default.
- W2958257895 startingPage "57" @default.
- W2958257895 abstract "There is a growing need to evaluate the factors that enable universities to attract and retain students. University brand managers require a better understanding of how students evaluate and interact with their brand. These processes can differ significantly across disciplines and degrees because of their different educational goals, teaching practice, course content, assessment and physical resources required. This study examines disciplinary differences in brand equity dimensions (service quality, loyalty, community, brand personality, shared values and brand trust) across three degrees: business, nursing and engineering. Data from 1.039 university students of a multi-campus Spanish public university was analysed using ANOVA and logistic regression analysis. Findings showed that students state different levels of satisfaction and loyalty depending on the degree course they are taking. This study highlights relevant issues for brand management in Higher Education Institutions." @default.
- W2958257895 created "2019-07-23" @default.
- W2958257895 creator A5014339766 @default.
- W2958257895 creator A5057822013 @default.
- W2958257895 creator A5061550839 @default.
- W2958257895 date "2019-07-09" @default.
- W2958257895 modified "2023-10-10" @default.
- W2958257895 title "Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective" @default.
- W2958257895 cites W1516043402 @default.
- W2958257895 cites W1526880695 @default.
- W2958257895 cites W1604366880 @default.
- W2958257895 cites W1957820305 @default.
- W2958257895 cites W1966573778 @default.
- W2958257895 cites W1970777117 @default.
- W2958257895 cites W1972114355 @default.
- W2958257895 cites W1979907230 @default.
- W2958257895 cites W1980638236 @default.
- W2958257895 cites W1982188175 @default.
- W2958257895 cites W1987292168 @default.
- W2958257895 cites W1998772841 @default.
- W2958257895 cites W1999697037 @default.
- W2958257895 cites W2000133880 @default.
- W2958257895 cites W2002843259 @default.
- W2958257895 cites W2003825788 @default.
- W2958257895 cites W2007936520 @default.
- W2958257895 cites W2014823600 @default.
- W2958257895 cites W2016092185 @default.
- W2958257895 cites W2019182064 @default.
- W2958257895 cites W2024368957 @default.
- W2958257895 cites W2026346291 @default.
- W2958257895 cites W2026809175 @default.
- W2958257895 cites W2028809046 @default.
- W2958257895 cites W2036502669 @default.
- W2958257895 cites W2036796144 @default.
- W2958257895 cites W2038298721 @default.
- W2958257895 cites W2038339047 @default.
- W2958257895 cites W2039742204 @default.
- W2958257895 cites W2041320175 @default.
- W2958257895 cites W2041552274 @default.
- W2958257895 cites W2042186425 @default.
- W2958257895 cites W2043380041 @default.
- W2958257895 cites W2043438252 @default.
- W2958257895 cites W2045328596 @default.
- W2958257895 cites W2049874294 @default.
- W2958257895 cites W2051645616 @default.
- W2958257895 cites W2053093940 @default.
- W2958257895 cites W2053515037 @default.
- W2958257895 cites W2056116810 @default.
- W2958257895 cites W2056652825 @default.
- W2958257895 cites W2057124686 @default.
- W2958257895 cites W2059496939 @default.
- W2958257895 cites W2059853130 @default.
- W2958257895 cites W2061479256 @default.
- W2958257895 cites W2070684170 @default.
- W2958257895 cites W2072793965 @default.
- W2958257895 cites W2077627952 @default.
- W2958257895 cites W2081229662 @default.
- W2958257895 cites W2083008927 @default.
- W2958257895 cites W2083980187 @default.
- W2958257895 cites W2085764872 @default.
- W2958257895 cites W2088832963 @default.
- W2958257895 cites W2090035172 @default.
- W2958257895 cites W2090331736 @default.
- W2958257895 cites W2090413392 @default.
- W2958257895 cites W2090507460 @default.
- W2958257895 cites W2091129022 @default.
- W2958257895 cites W2094982814 @default.
- W2958257895 cites W2096421376 @default.
- W2958257895 cites W2098443020 @default.
- W2958257895 cites W2109232039 @default.
- W2958257895 cites W2116490565 @default.
- W2958257895 cites W2118830242 @default.
- W2958257895 cites W2130774281 @default.
- W2958257895 cites W2140398363 @default.
- W2958257895 cites W2140669861 @default.
- W2958257895 cites W2142619788 @default.
- W2958257895 cites W2149949933 @default.
- W2958257895 cites W2150937936 @default.
- W2958257895 cites W2167412129 @default.
- W2958257895 cites W2167956205 @default.
- W2958257895 cites W2175906461 @default.
- W2958257895 cites W2205934993 @default.
- W2958257895 cites W2219303516 @default.
- W2958257895 cites W2252033199 @default.
- W2958257895 cites W2274698553 @default.
- W2958257895 cites W2275610026 @default.
- W2958257895 cites W2276029562 @default.
- W2958257895 cites W2295767334 @default.
- W2958257895 cites W2336241985 @default.
- W2958257895 cites W2336530112 @default.
- W2958257895 cites W2531303948 @default.
- W2958257895 cites W2583536235 @default.
- W2958257895 cites W264809327 @default.
- W2958257895 cites W272230256 @default.
- W2958257895 cites W2802657218 @default.
- W2958257895 cites W2897623015 @default.
- W2958257895 cites W2922059990 @default.
- W2958257895 cites W3121890576 @default.