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- W4232022090 abstract "Purpose The aim of this chapter is to discuss the communicative side of modern companies operating in the food industry, paying attention to the CSR discourse conducted in online communication. In this contribution, an attempt is made to show how the dialogue on corporate social conscience taking place at corporate websites shapes the way companies can be perceived in terms of organizational metaphors and how this perception mirrors the performance of CSR-oriented companies." @default.
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- W4232022090 date "2014-07-29" @default.
- W4232022090 modified "2023-09-25" @default.
- W4232022090 title "CSR Online Communication: The Metaphorical Dimension of CSR Discourse in the Food Industry" @default.
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- W4232022090 doi "https://doi.org/10.1108/s2043-9059_2014_0000006030" @default.
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