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• W4283210768 abstract "Purpose This paper investigates how to embrace an “either/and” logic, borrowed from the Yin-Yang epistemological system, to provide a different perspective to the entrepreneurial orientation (EO) research and reframe its paradoxes and dilemmas. Design/methodology/approach The study adopts the duality map for paradox management, a tool designed to recognize and measure the threshold as a range within which opposite elements can be properly balanced for a healthy tension, to show that the apparently contradictory poles of the EO construct can co-exist within the same organization depending on specific situations, contexts and time. Findings By using duality maps as working models, the study shows that, in real life, the apparently contradictory poles of the EO construct co-exist in a healthy tension within the same organization and are managed in a constant process of dynamic balancing over time. Research limitations/implications The present paper contributes to the EO research by providing a different perspective to the EO concept, thus filling the gap on how to go beyond the traditional polarized (“either/or”) paradigm that has dominated the EO literature since its origins. Originality/value EO is dominated by a polarized view that sees opposites as sharp dichotomies. However, the complexity and variability of today’s interconnected world are pushing scholars to move from this hegemonic Western perspective by adopting different cultural and philosophical approaches able to balance the inherent duality of the EO concept." @default.
• W4283210768 created "2022-06-22" @default.
• W4283210768 creator A5067311838 @default.
• W4283210768 date "2022-06-22" @default.
• W4283210768 modified "2023-09-28" @default.
• W4283210768 title "Yin-Yang balancing: a novel way of managing firms’ entrepreneurial orientation paradoxes" @default.
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• W4283210768 doi "https://doi.org/10.1108/ijebr-12-2021-1029" @default.
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