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- W4285165928 abstract "Message framing is a persuasive tool for promoting sustainable behaviors across various contexts. This experimental study examined a three-way interaction between framed messages and festival goers' self-efficacy: the belief in one's ability to perform a course of action, and commitment toward a recycling goal program. Goal specificity and construal level provide the theoretical basis for the framing manipulation of the messages: abstract (vs. specific) goal and why (vs. how to) recycle. A significant three-way interaction was found, suggesting that the effect of perceived self-efficacy on commitment was moderated by the matching of the framed messages. Participants with a high level of self-efficacy reported a significant increase in commitment when the specific goal and how to recycle prompts were both presented. This finding confirms the interactive nature of festival goers' engaging in recycling in the festival setting. Implications for future research and practical implications are discussed." @default.
- W4285165928 created "2022-07-14" @default.
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- W4285165928 date "2022-11-11" @default.
- W4285165928 modified "2023-10-12" @default.
- W4285165928 title "Message Framing for Recycling Commitment in a Festival Setting: A Three-way Interaction Between Self-efficacy, Goal Specificity, and Construal Level" @default.
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- W4285165928 doi "https://doi.org/10.3727/152599522x16419948694711" @default.
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