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• W4320737075 abstract "This paper proposes the Semantic Priming Chain method, a novel technique based on Semantic Priming, a technique that has proven to be useful in the study of cognitive psychology. This technique is applied, through a case study, to the design of perfume packaging. By applying this cognitive principle, the proposed method has been able to predict the semantic association between a list of proposed kansei and the design property shape. This method is promising in the knowledge of several design properties of the same conceptual proposal, in this way it would be possible to know the strength of semantic association between some terms related to the target public and the proposed designs, either in their shape, material, colour or texture." @default.
• W4320737075 created "2023-02-15" @default.
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• W4320737075 date "2023-01-01" @default.
• W4320737075 modified "2023-09-30" @default.
• W4320737075 title "Semantic Priming Chain, a Methodology for the Evaluation of Product Design in Early Stages of Conceptualization" @default.
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• W4320737075 doi "https://doi.org/10.1007/978-3-031-20325-1_7" @default.
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