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- W4386291297 abstract "Abstract Change communication is a critical dimension for leading digital transformation. Existing literature predominantly theorizes communication as part of the earliest stages of the transformation, and despite digital transformation being an emerging phenomenon, how change communication is practiced to remain sensible in this context is undertheorized. We address this shortcoming through a four‐year study of a digital transformation initiative in a local government's healthcare department. Drawing on a narrative perspective, we offer a processual account and describe the ongoing communicative work of public managers as they attempt to shape frontline workers’ expectations of digital transformation. We theorize three narrative types—aspirational, setback, and persistence—that work as communicative resources in dealing with hopes, delays, and emerging concerns. Our article contributes to the literature on leading digital transformation in the public sector by providing a narrative perspective that details how managers produce narratives, navigate existing ones, and tailor them to emerging concerns. This article is protected by copyright. All rights reserved." @default.
- W4386291297 created "2023-08-31" @default.
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- W4386291297 date "2023-08-30" @default.
- W4386291297 modified "2023-10-01" @default.
- W4386291297 title "Leading Digital Transformation: A Narrative Perspective" @default.
- W4386291297 doi "https://doi.org/10.1111/puar.13721" @default.
- W4386291297 hasPublicationYear "2023" @default.
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