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• W2029322259 abstract "Purpose – Despite the relatively low cultural status of department store music, it is proposed that music – the shopping soundtrack – is capable of transforming perceptions of the environment in which it is heard, and eliciting immediate emotional and behavioural responses, thus underlining the influence of music, regardless of whether it is passively heard as a background element or actively listened to as a live performance in a dedicated venue.Design/methodology/approach – This study addresses a gap in the marketing literature for introspective research evaluating the experience of music in service environments. It draws upon auto‐ethnographic data through which participants ponder their own consumption experience and provide detailed, subjective accounts of events and memories.Findings – When considering the effects of music upon emotional, cognitive and behavioural responses, it highlights the importance of musicscape response moderators.Practical implications – The service environment appears more e..." @default.
• W2029322259 created "2016-06-24" @default.
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• W2029322259 date "2013-05-17" @default.
• W2029322259 modified "2023-09-28" @default.
• W2029322259 title "Shopping soundtracks: evaluating the musicscape using introspective data" @default.
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• W2029322259 doi "https://doi.org/10.1108/20442081311327156" @default.
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