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- W2050016077 abstract "The authors found that the order of attribute presentation had a stronger effect on judgment in English than in Chinese. In Experiment 1, with a sample of 102 female and 63 male bilingual Singaporeans, the authors found that participants' memory-based judgments showed a stronger primacy effect in English than in Chinese that was mediated by recall from long-term memory. In contrast, participants' online (immediate) judgments showed a primacy effect in both languages that was unmediated by recall from short-term memory. In Experiment 2, with a sample of 67 female and 53 male bilingual Singaporeans, the authors found that participants' online judgments were more influenced by the attribute order of a previously seen competitive advertisement in English than in Chinese. A cross-cultural field study in Mainland China and the United Kingdom provided external validity for the experimental results." @default.
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- W2050016077 date "2004-01-01" @default.
- W2050016077 modified "2023-10-11" @default.
- W2050016077 title "The Effect of Attribute Order on Judgment in Chinese and English." @default.
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- W2050016077 doi "https://doi.org/10.1037/1076-898x.10.4.258" @default.
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