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- W2074261400 abstract "With the phenomenal growth of B2C e-commerce, most industries including banking and financial services sector have been influenced, in one way or another. Several studies suggest that customers have not adopted B2C e-commerce in the same degree primarily because of risk concerns and trust-related issues. This paper extends an area of information systems research into a marketing of financial services context by looking into the element of trust and risk in e-banking. A conceptual model of trust in e-banking is proposed with two main antecedents that influence customer’s trust: perceived security and perceived privacy. The antecedent variables are moderated by the perceived trustworthiness attributes of the bank, which includes benevolence, integrity and competence. Trust is being defined as a function of the degree of risk involved in the e-banking transaction, and the outcome of trust is proposed to be reduced perceived risk, leading to positive intentions towards adoption of e-banking." @default.
- W2074261400 created "2016-06-24" @default.
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- W2074261400 date "2003-11-01" @default.
- W2074261400 modified "2023-10-04" @default.
- W2074261400 title "A proposed model of e-trust for electronic banking" @default.
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- W2074261400 doi "https://doi.org/10.1016/s0166-4972(03)00130-5" @default.
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