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• W2076370426 abstract "In this paper, which takes a much broader perspective than is now usual, we state the case for the return to a grand, all-encompassing theory of the type that was popular initially in consumer behavior. This theory, a paradigm really, is Hull-Spence Behavior Theory (HSBT). The theory is introduced here in detail with reference to consumer behavior. HSBT is shown to be a very generally applicable theory, not just `middle range', with a rich set of variables that can accommodate the new micro-phenomena toward which our field has gravitated. As a grand theory, HSBT provides the `context' necessary to fully understand, explain, and predict consumer behavior." @default.
• W2076370426 created "2016-06-24" @default.
• W2076370426 creator A5044538090 @default.
• W2076370426 creator A5086689536 @default.
• W2076370426 date "2008-06-01" @default.
• W2076370426 modified "2023-10-16" @default.
• W2076370426 title "Hull-Spence Behavior Theory as a paradigm for consumer behavior" @default.
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• W2076370426 doi "https://doi.org/10.1177/1470593108089201" @default.
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