Matches in SemOpenAlex for { <https://semopenalex.org/work/W2090147455> ?p ?o ?g. }
- W2090147455 abstract "The marketing and advertising of alcoholic beverages is socially and ethically sensitive and subject to particular interest of regulators, public interest groups, and societal watchdogs because of its potential impact on vulnerable populations such as low-income consumers, certain ethnicities, adolescents, and alcoholics. While alcohol advertising is pervasive across a variety of media, outdoor advertising facilitates the targeting of specific neighborhoods that, in a sense, represent a captive audience of people who live and/or work in those neighborhoods. In a study of outdoor advertising in New York City across multiple ethnic and income neighborhoods, we examine the proportion of alcohol advertising found in each neighborhood and the variation of advertising appeals used. The results suggest that marketers of alcoholic beverages do not selectively target their products based on income, but evidence was found that targeting based upon ethnicity is occurring. Black and Hispanic neighborhoods receive a g..." @default.
- W2090147455 created "2016-06-24" @default.
- W2090147455 creator A5027167133 @default.
- W2090147455 creator A5032818471 @default.
- W2090147455 date "2012-08-16" @default.
- W2090147455 modified "2023-09-27" @default.
- W2090147455 title "Targeting of Outdoor Alcohol Advertising: A Study Across Ethnic and Income Groups" @default.
- W2090147455 cites W1518514929 @default.
- W2090147455 cites W1537662231 @default.
- W2090147455 cites W1547487559 @default.
- W2090147455 cites W1558223171 @default.
- W2090147455 cites W1602880972 @default.
- W2090147455 cites W1967600097 @default.
- W2090147455 cites W1975855806 @default.
- W2090147455 cites W1977038861 @default.
- W2090147455 cites W1984066933 @default.
- W2090147455 cites W2004682694 @default.
- W2090147455 cites W2007108950 @default.
- W2090147455 cites W2009592926 @default.
- W2090147455 cites W2012806542 @default.
- W2090147455 cites W2024291509 @default.
- W2090147455 cites W2027379096 @default.
- W2090147455 cites W2036735484 @default.
- W2090147455 cites W2042970623 @default.
- W2090147455 cites W2084120310 @default.
- W2090147455 cites W2084536183 @default.
- W2090147455 cites W2086499372 @default.
- W2090147455 cites W2093811814 @default.
- W2090147455 cites W2103851991 @default.
- W2090147455 cites W2105897542 @default.
- W2090147455 cites W2112952429 @default.
- W2090147455 cites W2127680157 @default.
- W2090147455 cites W2130444776 @default.
- W2090147455 cites W2140647044 @default.
- W2090147455 cites W2156003014 @default.
- W2090147455 cites W2166462829 @default.
- W2090147455 cites W2171983554 @default.
- W2090147455 cites W2332758067 @default.
- W2090147455 cites W2521334829 @default.
- W2090147455 cites W311693045 @default.
- W2090147455 cites W3122361479 @default.
- W2090147455 cites W365729486 @default.
- W2090147455 cites W4243854691 @default.
- W2090147455 cites W4244919648 @default.
- W2090147455 cites W4247195907 @default.
- W2090147455 cites W4252273767 @default.
- W2090147455 doi "https://doi.org/10.1080/10641734.2012.700800" @default.
- W2090147455 hasPublicationYear "2012" @default.
- W2090147455 type Work @default.
- W2090147455 sameAs 2090147455 @default.
- W2090147455 citedByCount "4" @default.
- W2090147455 countsByYear W20901474552017 @default.
- W2090147455 countsByYear W20901474552020 @default.
- W2090147455 countsByYear W20901474552021 @default.
- W2090147455 crossrefType "journal-article" @default.
- W2090147455 hasAuthorship W2090147455A5027167133 @default.
- W2090147455 hasAuthorship W2090147455A5032818471 @default.
- W2090147455 hasConcept C112698675 @default.
- W2090147455 hasConcept C136197465 @default.
- W2090147455 hasConcept C137403100 @default.
- W2090147455 hasConcept C144133560 @default.
- W2090147455 hasConcept C154945302 @default.
- W2090147455 hasConcept C15744967 @default.
- W2090147455 hasConcept C162853370 @default.
- W2090147455 hasConcept C166735990 @default.
- W2090147455 hasConcept C17744445 @default.
- W2090147455 hasConcept C199539241 @default.
- W2090147455 hasConcept C2777483770 @default.
- W2090147455 hasConcept C3017944768 @default.
- W2090147455 hasConcept C41008148 @default.
- W2090147455 hasConcept C71924100 @default.
- W2090147455 hasConcept C99454951 @default.
- W2090147455 hasConceptScore W2090147455C112698675 @default.
- W2090147455 hasConceptScore W2090147455C136197465 @default.
- W2090147455 hasConceptScore W2090147455C137403100 @default.
- W2090147455 hasConceptScore W2090147455C144133560 @default.
- W2090147455 hasConceptScore W2090147455C154945302 @default.
- W2090147455 hasConceptScore W2090147455C15744967 @default.
- W2090147455 hasConceptScore W2090147455C162853370 @default.
- W2090147455 hasConceptScore W2090147455C166735990 @default.
- W2090147455 hasConceptScore W2090147455C17744445 @default.
- W2090147455 hasConceptScore W2090147455C199539241 @default.
- W2090147455 hasConceptScore W2090147455C2777483770 @default.
- W2090147455 hasConceptScore W2090147455C3017944768 @default.
- W2090147455 hasConceptScore W2090147455C41008148 @default.
- W2090147455 hasConceptScore W2090147455C71924100 @default.
- W2090147455 hasConceptScore W2090147455C99454951 @default.
- W2090147455 hasLocation W20901474551 @default.
- W2090147455 hasOpenAccess W2090147455 @default.
- W2090147455 hasPrimaryLocation W20901474551 @default.
- W2090147455 hasRelatedWork W141538763 @default.
- W2090147455 hasRelatedWork W150048557 @default.
- W2090147455 hasRelatedWork W170973011 @default.
- W2090147455 hasRelatedWork W1964791053 @default.
- W2090147455 hasRelatedWork W2025498876 @default.
- W2090147455 hasRelatedWork W2031070595 @default.
- W2090147455 hasRelatedWork W2066267922 @default.
- W2090147455 hasRelatedWork W2144512510 @default.
- W2090147455 hasRelatedWork W2205892156 @default.
- W2090147455 hasRelatedWork W2277034459 @default.