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- W2116701305 abstract "This paper presents a strategic agile framework to help companies providing customer value. It is argued that three stages are responsive strategy, resource-based strategy and a negotiated each stage and highlights the key processes involved. Six stages. The paper concludes that firms must recognise both strategies if they are to negotiate superior customer value." @default.
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- W2116701305 title "Negotiating Customer Value" @default.
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