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• W2116777827 abstract "We develop a consumer choice model of live attendance at a sporting event with reference-dependent preferences. The predictions of the model motivate the “uncertainty of outcome hypothesis” (UOH) as well as fans' desire to see upsets and to simply see the home team win games, depending on the importance of the reference-dependent preferences and loss aversion. A critical review of previous empirical tests of the UOH reveals significant support for models with reference-dependent preferences, but less support for the UOH. New empirical evidence from Major League Baseball supports the loss aversion version of the model. (JEL L83, D12)" @default.
• W2116777827 created "2016-06-24" @default.
• W2116777827 creator A5046743454 @default.
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• W2116777827 date "2014-02-20" @default.
• W2116777827 modified "2023-10-16" @default.
• W2116777827 title "REFERENCE-DEPENDENT PREFERENCES, LOSS AVERSION, AND LIVE GAME ATTENDANCE" @default.
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• W2116777827 doi "https://doi.org/10.1111/ecin.12061" @default.
• W2116777827 hasPublicationYear "2014" @default.
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