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- W2288894626 abstract "This paper focuses on the relationship between globalization and the adoption of a particular set of ICTs, namely the Internet and electronic commerce, at the firm level. The goal is to move beyond general arguments about these megatrends and to look at their actual dynamics in the operations of business establishments. This paper examines the impacts of globalization on ecommerce and firm performance as the process of globalization has preceded the adoption of the Internet and e-commerce in time. The findings show that Globalization has differential effects on business to business and business to customer e- commerce, however highly global firms are more likely to do business to business but less likely to do business to customer. The findings imply that e-commerce will reinforce existing international competitive advantages rather than leveling the playing field and enabling local firms to compete with global firms in international markets. In fact local firms may have valuable resources that put them at a competitive advantage in their home markets." @default.
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- W2288894626 date "2011-01-01" @default.
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- W2288894626 title "Globalization and E-Commerce" @default.
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