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- W2308889674 abstract "This study classifies vanity into groups, analyzes age differences and categorizes price attitudes toward apparel products. Questionnaires were administered to 461 college students living in Daegu City and Kyungbok province. Data were collected using frequency, factor analysis, cluster analysis, correlation analysis, regression analysis, ANOVA, Duncan-test, and t-test. The findings were as follows. College student vanity was classified into three groups of appearance/ achievement pride, low vanity, and appearance/achievement concern. Vanity showed a significant correlation with sub-variables of age difference and price attitude towards apparel products. Appearance pride and achievement concern (sub-variables of vanity) had a significant effect on the conspicuous of price attitude toward apparel products. Appearance pride and Appearance concern (sub-variables of vanity) had a significant effect on information of price attitude toward apparel products. Gender of college students showed a distinction insub-variables of vanity factors such as appearance concern and price attitude toward apparel products such as information, quality, and using coupons. Male students were distinct in look and health as well as age differences by group; female students were distinct in age perception differences (a sub-variable of age difference). Both male and female students showed differences in conspicuousness (a sub-variable of price attitude) toward apparel products by group." @default.
- W2308889674 created "2016-06-24" @default.
- W2308889674 creator A5023885189 @default.
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- W2308889674 date "2015-04-30" @default.
- W2308889674 modified "2023-10-02" @default.
- W2308889674 title "Difference Age and Price Attitude toward Apparel Products according to College Students' Vanity Typology" @default.
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- W2308889674 doi "https://doi.org/10.5805/sfti.2015.17.2.203" @default.
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