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• W2350367002 abstract "As a traditional Chinese sports event,the dragon and lion dance,especially the sports of this sort in universities and colleges can only finds its way along through its marketization under the current market environment,which is a win-win policy not only to the sports itself but also to the physical education in such institutions.Based on the economic value of the dragon and lion dance,the paper analyzes its marketing feasibility with literature data and logical analysis.At the end the market development strategies are put forwards for the sports in universities and colleges." @default.
• W2350367002 created "2016-06-24" @default.
• W2350367002 creator A5059140539 @default.
• W2350367002 date "2009-01-01" @default.
• W2350367002 modified "2023-09-25" @default.
• W2350367002 title "A Study on Market Development Strategies of the Dragon and Lion Dance in Universities and Colleges" @default.
• W2350367002 hasPublicationYear "2009" @default.
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