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• W2489450147 abstract "This paper extends the EOQ formulation in an effort to integrate marketing and inventory objectives. The model considers demand a function of price, within a given demand curve, with price set at a markup of unit cost. The objective is to find the markup rate and the order quantity that maximizes the return on the investment in inventory. Optimal solutions are obtained and the resulting inventory policies evaluated." @default.
• W2489450147 created "2016-08-23" @default.
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• W2489450147 date "2015-01-01" @default.
• W2489450147 modified "2023-09-25" @default.
• W2489450147 title "On the Interface of Marketing and Inventory Goals" @default.
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• W2489450147 doi "https://doi.org/10.1007/978-3-319-16973-6_60" @default.
• W2489450147 hasPublicationYear "2015" @default.
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