FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2912773278> ?p ?o ?g. }

• W2912773278 abstract "Abstract Personal branding was popularized in the late twentieth century through a spate of self‐help literature which enjoined workers to take responsibility for themselves by taking an entrepreneurial approach to the self, seeing themselves as products to be marketed as a means of managing the risks of an unstable labor market. Self‐branding discourse frames the “authentic self” as a source of material value which workers can leverage to build a reputation, which they can later capitalize upon in their attempts to remain competitive as workers. This article examines the literature on self‐branding to trace its origins as a framework for conceptualizing the self. The discourse of self‐branding proposes a singular, profitable self which is at once authentic and consistent. In this review of self‐branding literature, I explore what thinking of the self as a brand does to the way individuals relate to themselves. I examine the social construction of authentic self‐brands, how branding the self on social media impacts the process of self‐presentation, and how workers experience the imperative to self‐brand." @default.
• W2912773278 created "2019-02-21" @default.
• W2912773278 creator A5090422815 @default.
• W2912773278 date "2019-01-21" @default.
• W2912773278 modified "2023-10-15" @default.
• W2912773278 title "You are your brand: Self‐branding and the marketization of self" @default.
• W2912773278 cites W1528796332 @default.
• W2912773278 cites W17480234 @default.
• W2912773278 cites W1972897836 @default.
• W2912773278 cites W1974229211 @default.
• W2912773278 cites W1978861555 @default.
• W2912773278 cites W1982351208 @default.
• W2912773278 cites W1985599191 @default.
• W2912773278 cites W1986940066 @default.
• W2912773278 cites W1997737167 @default.
• W2912773278 cites W2011552034 @default.
• W2912773278 cites W2031566087 @default.
• W2912773278 cites W2040108544 @default.
• W2912773278 cites W2069866464 @default.
• W2912773278 cites W2081584720 @default.
• W2912773278 cites W2086952909 @default.
• W2912773278 cites W2105773622 @default.
• W2912773278 cites W2112663046 @default.
• W2912773278 cites W2114160639 @default.
• W2912773278 cites W2122036089 @default.
• W2912773278 cites W2122305905 @default.
• W2912773278 cites W2137183069 @default.
• W2912773278 cites W2142650793 @default.
• W2912773278 cites W2335393234 @default.
• W2912773278 cites W2413532853 @default.
• W2912773278 cites W2424370862 @default.
• W2912773278 cites W2492078901 @default.
• W2912773278 cites W2507977639 @default.
• W2912773278 cites W2605672688 @default.
• W2912773278 cites W2617238071 @default.
• W2912773278 cites W2625549901 @default.
• W2912773278 cites W2741811372 @default.
• W2912773278 cites W283671902 @default.
• W2912773278 cites W3093398560 @default.
• W2912773278 cites W4211193596 @default.
• W2912773278 cites W4213437144 @default.
• W2912773278 cites W4237938769 @default.
• W2912773278 cites W4238178197 @default.
• W2912773278 cites W4240719208 @default.
• W2912773278 cites W4244367026 @default.
• W2912773278 cites W4254998311 @default.
• W2912773278 doi "https://doi.org/10.1111/soc4.12662" @default.
• W2912773278 hasPublicationYear "2019" @default.
• W2912773278 type Work @default.
• W2912773278 sameAs 2912773278 @default.
• W2912773278 citedByCount "23" @default.
• W2912773278 countsByYear W29127732782019 @default.
• W2912773278 countsByYear W29127732782020 @default.
• W2912773278 countsByYear W29127732782021 @default.
• W2912773278 countsByYear W29127732782022 @default.
• W2912773278 countsByYear W29127732782023 @default.
• W2912773278 crossrefType "journal-article" @default.
• W2912773278 hasAuthorship W2912773278A5090422815 @default.
• W2912773278 hasConcept C10138342 @default.
• W2912773278 hasConcept C112698675 @default.
• W2912773278 hasConcept C119857082 @default.
• W2912773278 hasConcept C136006765 @default.
• W2912773278 hasConcept C144024400 @default.
• W2912773278 hasConcept C144133560 @default.
• W2912773278 hasConcept C153083717 @default.
• W2912773278 hasConcept C15744967 @default.
• W2912773278 hasConcept C162853370 @default.
• W2912773278 hasConcept C17235551 @default.
• W2912773278 hasConcept C17744445 @default.
• W2912773278 hasConcept C191925411 @default.
• W2912773278 hasConcept C191935318 @default.
• W2912773278 hasConcept C199539241 @default.
• W2912773278 hasConcept C205971072 @default.
• W2912773278 hasConcept C2776208816 @default.
• W2912773278 hasConcept C2776291640 @default.
• W2912773278 hasConcept C2776892586 @default.
• W2912773278 hasConcept C2777410049 @default.
• W2912773278 hasConcept C2778000738 @default.
• W2912773278 hasConcept C36289849 @default.
• W2912773278 hasConcept C39549134 @default.
• W2912773278 hasConcept C41008148 @default.
• W2912773278 hasConcept C48798503 @default.
• W2912773278 hasConcept C518677369 @default.
• W2912773278 hasConcept C57375061 @default.
• W2912773278 hasConcept C77805123 @default.
• W2912773278 hasConcept C84309077 @default.
• W2912773278 hasConceptScore W2912773278C10138342 @default.
• W2912773278 hasConceptScore W2912773278C112698675 @default.
• W2912773278 hasConceptScore W2912773278C119857082 @default.
• W2912773278 hasConceptScore W2912773278C136006765 @default.
• W2912773278 hasConceptScore W2912773278C144024400 @default.
• W2912773278 hasConceptScore W2912773278C144133560 @default.
• W2912773278 hasConceptScore W2912773278C153083717 @default.
• W2912773278 hasConceptScore W2912773278C15744967 @default.
• W2912773278 hasConceptScore W2912773278C162853370 @default.
• W2912773278 hasConceptScore W2912773278C17235551 @default.
• W2912773278 hasConceptScore W2912773278C17744445 @default.
• W2912773278 hasConceptScore W2912773278C191925411 @default.
• W2912773278 hasConceptScore W2912773278C191935318 @default.
• W2912773278 hasConceptScore W2912773278C199539241 @default.

• next