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• W2943053478 abstract "This article investigates a series of explainer videos that offer explanations of financial institutions, policies, and terms used in news coverage of the European financial crisis, particularly as reported in relation to the 2015 Greek bailout negotiations. By approaching digital news explainers as multimodal meta-commentaries, the study focuses on the prevailing metaphorical scenarios (Mussolf, 2012) and their strategic use as key stylistic resources for explaining complex financial issues. In addition to the dystopic metaphors of DISASTER or WAR found in mainstream financial reporting, financial matters are explained in my data primarily through metaphors that liken national economies and currencies to FOOD and economic policies to COOKING. The article discusses how verbal and visual modes work together in projecting metaphorical scenarios from the domain of home economics that embed specific evaluations and stances toward national economic policies. The study concludes with a critical discussion of the implications of such metaphorical scenarios for discourses of agency and accountability in the European financial crisis, and situates the digital genre of explainers in the context of wider sociocultural shifts related to the process of mediatization." @default.
• W2943053478 created "2019-05-09" @default.
• W2943053478 creator A5052706414 @default.
• W2943053478 date "2018-01-01" @default.
• W2943053478 modified "2023-09-23" @default.
• W2943053478 title "“Imagine this kebab is the Greek national economy”: Metaphor scenarios in mediatized explanations of economic news" @default.
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• W2943053478 hasPublicationYear "2018" @default.
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