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- W2969235934 abstract "Due to the convergence of digital marketing and advertising efforts with variety of digital devices like tablets, smartphones, PCs, smart TVs, and even wearable devices, tracking the relations among these devices has become a key component for personalised targeting of their users. This study proposes a new probabilistic cross device matching approach by depending on various machine learning algorithms along with a new dataset which can be used as a benchmark for future studies." @default.
- W2969235934 created "2019-08-29" @default.
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- W2969235934 date "2019-04-01" @default.
- W2969235934 modified "2023-09-26" @default.
- W2969235934 title "Cross Device Targeting for Digital Advertising" @default.
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- W2969235934 doi "https://doi.org/10.1109/siu.2019.8806580" @default.
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