Matches in SemOpenAlex for { <https://semopenalex.org/work/W3040765892> ?p ?o ?g. }
- W3040765892 endingPage "152" @default.
- W3040765892 startingPage "131" @default.
- W3040765892 abstract "Abstract Tourist promotional texts function like advertising texts in that they aim to “persuade, lure, woo, and seduce” ( Dann 1996 ). In the context of global marketing, tourists can be considered consumers who seek to escape from ordinary life carrying their culturally embedded mindsets with them. Although cultural differences have been widely discussed in the literature on tourism translation, few studies have focused on the deeper level ‘out-of-awareness’ culture through which tourists travelling abroad interpret what they see. This paper investigates cultural localisation as a strategy to adapt the source text of a French wine tourism website to the hidden cultural values of British tourists in order to preserve the persuasive function of the target text. Using Hall’s anthropological iceberg model and Hofstede’s cultural dimensions as the framework, a small sample of French source texts and their English translations are compared to demonstrate the link between the stylistic features of tourism language and the psychological motivations of tourists, highlighting the interplay between all levels of the cultural iceberg. The findings suggest that culturally localised tourism websites are more likely to succeed as instruments of persuasion, with ego-targeting discussed as an effective strategy when adapting the text to appeal to the British market." @default.
- W3040765892 created "2020-07-16" @default.
- W3040765892 creator A5049595737 @default.
- W3040765892 date "2019-12-31" @default.
- W3040765892 modified "2023-09-24" @default.
- W3040765892 title "Cultural localisation as a strategy to preserve the persuasive function in the translation of tourism websites from French into English" @default.
- W3040765892 cites W10576935 @default.
- W3040765892 cites W1535860288 @default.
- W3040765892 cites W1977775260 @default.
- W3040765892 cites W2010373639 @default.
- W3040765892 cites W2083884782 @default.
- W3040765892 cites W2085738736 @default.
- W3040765892 cites W2118347167 @default.
- W3040765892 cites W2146875579 @default.
- W3040765892 cites W2147657373 @default.
- W3040765892 cites W2193223752 @default.
- W3040765892 cites W2292026470 @default.
- W3040765892 cites W2319780219 @default.
- W3040765892 cites W2337927625 @default.
- W3040765892 cites W2778887407 @default.
- W3040765892 cites W2792566450 @default.
- W3040765892 cites W2902179942 @default.
- W3040765892 cites W3176366647 @default.
- W3040765892 cites W365462684 @default.
- W3040765892 cites W4205641459 @default.
- W3040765892 cites W4211018079 @default.
- W3040765892 cites W4211052054 @default.
- W3040765892 cites W4230913045 @default.
- W3040765892 cites W4234637614 @default.
- W3040765892 cites W4236068610 @default.
- W3040765892 cites W4237120576 @default.
- W3040765892 cites W4250145529 @default.
- W3040765892 cites W4300672009 @default.
- W3040765892 cites W45111466 @default.
- W3040765892 cites W593208077 @default.
- W3040765892 doi "https://doi.org/10.1075/jial.20001.cow" @default.
- W3040765892 hasPublicationYear "2019" @default.
- W3040765892 type Work @default.
- W3040765892 sameAs 3040765892 @default.
- W3040765892 citedByCount "1" @default.
- W3040765892 countsByYear W30407658922022 @default.
- W3040765892 crossrefType "journal-article" @default.
- W3040765892 hasAuthorship W3040765892A5049595737 @default.
- W3040765892 hasConcept C10138342 @default.
- W3040765892 hasConcept C112698675 @default.
- W3040765892 hasConcept C14036430 @default.
- W3040765892 hasConcept C144024400 @default.
- W3040765892 hasConcept C144133560 @default.
- W3040765892 hasConcept C15744967 @default.
- W3040765892 hasConcept C162853370 @default.
- W3040765892 hasConcept C166957645 @default.
- W3040765892 hasConcept C17744445 @default.
- W3040765892 hasConcept C182306322 @default.
- W3040765892 hasConcept C18918823 @default.
- W3040765892 hasConcept C199539241 @default.
- W3040765892 hasConcept C2778449503 @default.
- W3040765892 hasConcept C2779343474 @default.
- W3040765892 hasConcept C2781310500 @default.
- W3040765892 hasConcept C67356462 @default.
- W3040765892 hasConcept C77805123 @default.
- W3040765892 hasConcept C78458016 @default.
- W3040765892 hasConcept C86803240 @default.
- W3040765892 hasConcept C95457728 @default.
- W3040765892 hasConceptScore W3040765892C10138342 @default.
- W3040765892 hasConceptScore W3040765892C112698675 @default.
- W3040765892 hasConceptScore W3040765892C14036430 @default.
- W3040765892 hasConceptScore W3040765892C144024400 @default.
- W3040765892 hasConceptScore W3040765892C144133560 @default.
- W3040765892 hasConceptScore W3040765892C15744967 @default.
- W3040765892 hasConceptScore W3040765892C162853370 @default.
- W3040765892 hasConceptScore W3040765892C166957645 @default.
- W3040765892 hasConceptScore W3040765892C17744445 @default.
- W3040765892 hasConceptScore W3040765892C182306322 @default.
- W3040765892 hasConceptScore W3040765892C18918823 @default.
- W3040765892 hasConceptScore W3040765892C199539241 @default.
- W3040765892 hasConceptScore W3040765892C2778449503 @default.
- W3040765892 hasConceptScore W3040765892C2779343474 @default.
- W3040765892 hasConceptScore W3040765892C2781310500 @default.
- W3040765892 hasConceptScore W3040765892C67356462 @default.
- W3040765892 hasConceptScore W3040765892C77805123 @default.
- W3040765892 hasConceptScore W3040765892C78458016 @default.
- W3040765892 hasConceptScore W3040765892C86803240 @default.
- W3040765892 hasConceptScore W3040765892C95457728 @default.
- W3040765892 hasIssue "2" @default.
- W3040765892 hasLocation W30407658921 @default.
- W3040765892 hasOpenAccess W3040765892 @default.
- W3040765892 hasPrimaryLocation W30407658921 @default.
- W3040765892 hasRelatedWork W1486233340 @default.
- W3040765892 hasRelatedWork W154951092 @default.
- W3040765892 hasRelatedWork W2026223117 @default.
- W3040765892 hasRelatedWork W2576255363 @default.
- W3040765892 hasRelatedWork W261760091 @default.
- W3040765892 hasRelatedWork W3121412999 @default.
- W3040765892 hasRelatedWork W3125587978 @default.
- W3040765892 hasRelatedWork W3152612363 @default.
- W3040765892 hasRelatedWork W4245685173 @default.
- W3040765892 hasRelatedWork W764707052 @default.
- W3040765892 hasVolume "6" @default.