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- W3124803670 abstract "Recently described as “the most popular topic area in the entire marketing literature”, the wheel of retailing remains a marketing enigma, revered and reviled in almost equal measure. This paper summarizes the substantial body of literature on the wheel theory and attempts to account for its remarkable pervasiveness. The current state of knowledge on retail change is synthesized, a simple model of institutional evolution is presented and future avenues of research activity are also pointed out." @default.
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- W3124803670 date "1991-01-01" @default.
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- W3124803670 title "Variations on a marketing enigma: The wheel of retailing theory" @default.
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- W3124803670 doi "https://doi.org/10.1080/0267257x.1991.9964146" @default.
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