Matches in SemOpenAlex for { <https://semopenalex.org/work/W4234767029> ?p ?o ?g. }
- W4234767029 endingPage "972" @default.
- W4234767029 startingPage "952" @default.
- W4234767029 abstract "When targeting consumers on a global scale, companies make strategic use of languages in their advertising campaigns. This chapter presents an overview of theories and research regarding the effectiveness of the use of foreign languages (foreign language display, FLD) in advertising. The aim is to bring together theories and empirical studies from various domains, and to show principled explanations for the effectiveness of FLD from two perspectives. The first, psycholinguistic perspective examines the way in which foreign languages in advertising are mentally processed; the second, sociolinguistic perspective links the foreign language use to characteristics of the country where the foreign language is typically spoken. This chapter presents empirical evidence for the benefits and drawbacks of FLD, and identifies areas for further research." @default.
- W4234767029 created "2022-05-12" @default.
- W4234767029 creator A5055063434 @default.
- W4234767029 creator A5056165665 @default.
- W4234767029 date "2017-01-06" @default.
- W4234767029 modified "2023-09-27" @default.
- W4234767029 title "Foreign Language Display in Advertising from a Psycholinguistic and Sociolinguistic Perspective" @default.
- W4234767029 cites W104714936 @default.
- W4234767029 cites W1268562716 @default.
- W4234767029 cites W1553955039 @default.
- W4234767029 cites W1965884613 @default.
- W4234767029 cites W1985948833 @default.
- W4234767029 cites W1992301662 @default.
- W4234767029 cites W2000693076 @default.
- W4234767029 cites W2004076730 @default.
- W4234767029 cites W2004614753 @default.
- W4234767029 cites W2007249018 @default.
- W4234767029 cites W2007681958 @default.
- W4234767029 cites W2014920497 @default.
- W4234767029 cites W2018773417 @default.
- W4234767029 cites W2019365474 @default.
- W4234767029 cites W2035943850 @default.
- W4234767029 cites W2041809621 @default.
- W4234767029 cites W2052557314 @default.
- W4234767029 cites W2058495902 @default.
- W4234767029 cites W2068967950 @default.
- W4234767029 cites W2075451100 @default.
- W4234767029 cites W2076131541 @default.
- W4234767029 cites W2076146784 @default.
- W4234767029 cites W2081103141 @default.
- W4234767029 cites W2082192234 @default.
- W4234767029 cites W2083128826 @default.
- W4234767029 cites W2095332595 @default.
- W4234767029 cites W2096802621 @default.
- W4234767029 cites W2098804822 @default.
- W4234767029 cites W2107251229 @default.
- W4234767029 cites W2110372845 @default.
- W4234767029 cites W2111306293 @default.
- W4234767029 cites W2113041501 @default.
- W4234767029 cites W2125605186 @default.
- W4234767029 cites W2126583934 @default.
- W4234767029 cites W2134251806 @default.
- W4234767029 cites W2138963262 @default.
- W4234767029 cites W2140731278 @default.
- W4234767029 cites W2145889146 @default.
- W4234767029 cites W2147156975 @default.
- W4234767029 cites W2150191749 @default.
- W4234767029 cites W2152855681 @default.
- W4234767029 cites W2159543133 @default.
- W4234767029 cites W2160269795 @default.
- W4234767029 cites W2167158092 @default.
- W4234767029 cites W2167940306 @default.
- W4234767029 cites W2299347354 @default.
- W4234767029 cites W2314281331 @default.
- W4234767029 cites W2518569962 @default.
- W4234767029 cites W4212993921 @default.
- W4234767029 cites W4235244568 @default.
- W4234767029 cites W592090452 @default.
- W4234767029 cites W4239129262 @default.
- W4234767029 doi "https://doi.org/10.4018/978-1-5225-1793-1.ch043" @default.
- W4234767029 hasPublicationYear "2017" @default.
- W4234767029 type Work @default.
- W4234767029 citedByCount "1" @default.
- W4234767029 countsByYear W42347670292019 @default.
- W4234767029 crossrefType "book-chapter" @default.
- W4234767029 hasAuthorship W4234767029A5055063434 @default.
- W4234767029 hasAuthorship W4234767029A5056165665 @default.
- W4234767029 hasConcept C105795698 @default.
- W4234767029 hasConcept C112698675 @default.
- W4234767029 hasConcept C114010052 @default.
- W4234767029 hasConcept C120936955 @default.
- W4234767029 hasConcept C12713177 @default.
- W4234767029 hasConcept C138885662 @default.
- W4234767029 hasConcept C144133560 @default.
- W4234767029 hasConcept C154945302 @default.
- W4234767029 hasConcept C15744967 @default.
- W4234767029 hasConcept C205649164 @default.
- W4234767029 hasConcept C2778755073 @default.
- W4234767029 hasConcept C33923547 @default.
- W4234767029 hasConcept C41008148 @default.
- W4234767029 hasConcept C41895202 @default.
- W4234767029 hasConcept C58640448 @default.
- W4234767029 hasConceptScore W4234767029C105795698 @default.
- W4234767029 hasConceptScore W4234767029C112698675 @default.
- W4234767029 hasConceptScore W4234767029C114010052 @default.
- W4234767029 hasConceptScore W4234767029C120936955 @default.
- W4234767029 hasConceptScore W4234767029C12713177 @default.
- W4234767029 hasConceptScore W4234767029C138885662 @default.
- W4234767029 hasConceptScore W4234767029C144133560 @default.
- W4234767029 hasConceptScore W4234767029C154945302 @default.
- W4234767029 hasConceptScore W4234767029C15744967 @default.
- W4234767029 hasConceptScore W4234767029C205649164 @default.
- W4234767029 hasConceptScore W4234767029C2778755073 @default.
- W4234767029 hasConceptScore W4234767029C33923547 @default.
- W4234767029 hasConceptScore W4234767029C41008148 @default.
- W4234767029 hasConceptScore W4234767029C41895202 @default.
- W4234767029 hasConceptScore W4234767029C58640448 @default.
- W4234767029 hasLocation W42347670291 @default.