FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4298012679> ?p ?o ?g. }

• W4298012679 endingPage "113336" @default.
• W4298012679 startingPage "113336" @default.
• W4298012679 abstract "Academic research on influencer marketing is becoming more prevalent. The majority of this research, though, takes the perspective of a sponsoring brand, advising companies on how best to partner with an influencer to reap brand benefits. As influencers are also brands, research is needed to aid influencers with their own brand management strategies. Thus, we examine influencers as brands, exploring activism efforts by influencers. Results from three studies show that while activism positively affects consumers’ attitudes toward the influencer, expectations for future activism activities also increase. Furthermore, improved consumer attitudes are predicated upon continued support. Specifically, failure to meet activism expectations results in reduced perceptions of authenticity and attitudes, suggesting that activism as a means to benefit the influencer is only effective if it is continued. Implications for influencers and traditional brands and contributions to theory are discussed." @default.
• W4298012679 created "2022-10-01" @default.
• W4298012679 creator A5008768309 @default.
• W4298012679 creator A5042909403 @default.
• W4298012679 date "2023-01-01" @default.
• W4298012679 modified "2023-10-17" @default.
• W4298012679 title "Examining the outcomes of influencer activism" @default.
• W4298012679 cites W1507994783 @default.
• W4298012679 cites W1969995286 @default.
• W4298012679 cites W1983689694 @default.
• W4298012679 cites W1990680079 @default.
• W4298012679 cites W2002176591 @default.
• W4298012679 cites W2010531216 @default.
• W4298012679 cites W2016945820 @default.
• W4298012679 cites W2038802184 @default.
• W4298012679 cites W2040721962 @default.
• W4298012679 cites W2086292027 @default.
• W4298012679 cites W2123551388 @default.
• W4298012679 cites W2128068758 @default.
• W4298012679 cites W2153337601 @default.
• W4298012679 cites W2162664172 @default.
• W4298012679 cites W2193064366 @default.
• W4298012679 cites W2237393296 @default.
• W4298012679 cites W2238735419 @default.
• W4298012679 cites W2306302691 @default.
• W4298012679 cites W2525052963 @default.
• W4298012679 cites W2581015606 @default.
• W4298012679 cites W2595708091 @default.
• W4298012679 cites W2596859831 @default.
• W4298012679 cites W2606439493 @default.
• W4298012679 cites W2736051199 @default.
• W4298012679 cites W2736437927 @default.
• W4298012679 cites W2786087612 @default.
• W4298012679 cites W2790150630 @default.
• W4298012679 cites W2802175091 @default.
• W4298012679 cites W2883147592 @default.
• W4298012679 cites W2887518921 @default.
• W4298012679 cites W2894054385 @default.
• W4298012679 cites W2909443471 @default.
• W4298012679 cites W2938983520 @default.
• W4298012679 cites W2946412510 @default.
• W4298012679 cites W2954982670 @default.
• W4298012679 cites W2965569383 @default.
• W4298012679 cites W2971238883 @default.
• W4298012679 cites W2979963738 @default.
• W4298012679 cites W2980352117 @default.
• W4298012679 cites W3013347864 @default.
• W4298012679 cites W3017080919 @default.
• W4298012679 cites W3033027404 @default.
• W4298012679 cites W3033104118 @default.
• W4298012679 cites W3034809680 @default.
• W4298012679 cites W3036873086 @default.
• W4298012679 cites W3039866247 @default.
• W4298012679 cites W3046781422 @default.
• W4298012679 cites W3048817533 @default.
• W4298012679 cites W3049554738 @default.
• W4298012679 cites W3086580735 @default.
• W4298012679 cites W3087534233 @default.
• W4298012679 cites W3213135414 @default.
• W4298012679 cites W4239517556 @default.
• W4298012679 cites W4249442374 @default.
• W4298012679 cites W4251859756 @default.
• W4298012679 cites W972688591 @default.
• W4298012679 doi "https://doi.org/10.1016/j.jbusres.2022.113336" @default.
• W4298012679 hasPublicationYear "2023" @default.
• W4298012679 type Work @default.
• W4298012679 citedByCount "5" @default.
• W4298012679 countsByYear W42980126792022 @default.
• W4298012679 countsByYear W42980126792023 @default.
• W4298012679 crossrefType "journal-article" @default.
• W4298012679 hasAuthorship W4298012679A5008768309 @default.
• W4298012679 hasAuthorship W4298012679A5042909403 @default.
• W4298012679 hasConcept C112698675 @default.
• W4298012679 hasConcept C12713177 @default.
• W4298012679 hasConcept C144133560 @default.
• W4298012679 hasConcept C154945302 @default.
• W4298012679 hasConcept C15744967 @default.
• W4298012679 hasConcept C162853370 @default.
• W4298012679 hasConcept C169760540 @default.
• W4298012679 hasConcept C192975520 @default.
• W4298012679 hasConcept C26011011 @default.
• W4298012679 hasConcept C26760741 @default.
• W4298012679 hasConcept C41008148 @default.
• W4298012679 hasConcept C54649085 @default.
• W4298012679 hasConcept C57375061 @default.
• W4298012679 hasConceptScore W4298012679C112698675 @default.
• W4298012679 hasConceptScore W4298012679C12713177 @default.
• W4298012679 hasConceptScore W4298012679C144133560 @default.
• W4298012679 hasConceptScore W4298012679C154945302 @default.
• W4298012679 hasConceptScore W4298012679C15744967 @default.
• W4298012679 hasConceptScore W4298012679C162853370 @default.
• W4298012679 hasConceptScore W4298012679C169760540 @default.
• W4298012679 hasConceptScore W4298012679C192975520 @default.
• W4298012679 hasConceptScore W4298012679C26011011 @default.
• W4298012679 hasConceptScore W4298012679C26760741 @default.
• W4298012679 hasConceptScore W4298012679C41008148 @default.
• W4298012679 hasConceptScore W4298012679C54649085 @default.
• W4298012679 hasConceptScore W4298012679C57375061 @default.

• next