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- C57375061 created "2016-06-24" @default.
- C57375061 modified "2023-10-18" @default.
- C57375061 type Concept @default.
- C57375061 seeAlso "https://en.wikipedia.org/wiki/Brand%20management" @default.
- C57375061 sameAs Q453181 @default.
- C57375061 sameAs 57375061 @default.
- C57375061 broader C112698675 @default.
- C57375061 broader C144133560 @default.
- C57375061 broader C162853370 @default.
- C57375061 inScheme concepts @default.
- C57375061 note "process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers" @default.
- C57375061 prefLabel "Brand management" @default.
- C57375061 related C112698675 @default.
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- C57375061 citedByCount "445949" @default.
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- C57375061 level "2" @default.
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