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- W2891936973 date "2018-09-06" @default.
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- W2891936973 title "Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies" @default.
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- W2891936973 doi "https://doi.org/10.1007/978-3-319-77676-7_33" @default.
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