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- W4382466551 title "Iris Melcher-Smejkal: Marketing im Zeitungsverlag: ein Vergleich zwischen der Bundesrepublik Deutschland und Österreich. – Wien: VWGÖ 1992 (= Dissertation der Universität Salzburg; 34), 2 Bde., 603 Seiten plus Anhang, DM 122,–" @default.
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