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- Q99717159 description "article by Bruce K. Pilling et al published 2 July 2012 in Journal of Marketing Education" @default.
- Q99717159 description "article scientifique publié en 2012" @default.
- Q99717159 description "wetenschappelijk artikel" @default.
- Q99717159 description "наукова стаття" @default.
- Q99717159 name "Building a Metrics-Enabled Marketing Curriculum" @default.
- Q99717159 name "Building a Metrics-Enabled Marketing Curriculum" @default.
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- Q99717159 label "Building a Metrics-Enabled Marketing Curriculum" @default.
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- Q99717159 P1476 "Building a Metrics-Enabled Marketing Curriculum" @default.
- Q99717159 P2093 "Bruce K. Pilling" @default.
- Q99717159 P2093 "Edward E. Rigdon" @default.
- Q99717159 P2093 "Harvey J. Brightman" @default.
- Q99717159 P304 "179-193" @default.
- Q99717159 P31 Q13442814 @default.
- Q99717159 P356 "10.1177/0273475312450390" @default.
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- Q99717159 P577 "2012-07-02T00:00:00Z" @default.