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• W1000315126 abstract "In chapter 3 of this book it was pointed out that structuralist studies of narration typically study the text as object, looking for structures and relations within the text. In contrast, post-structuralist studies of narration typically focus on the text in relation to the subject, the subjectivity of the one who is interpreting or producing the text. Thus post-structuralist studies are usually concerned with ideology, with the assumptions of what is ‘natural’ and ‘normal’ to the subject in producing meaning. Post-structuralist studies of narration, then, focus on the ideological orientation of narrative. What stories are told? What stories are repressed? In whose interests is it to tell particular stories, or to repress them? And so on." @default.
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• W1000315126 date "2005-10-11" @default.
• W1000315126 modified "2023-10-14" @default.
• W1000315126 title "Advertising narratives" @default.
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• W1000315126 doi "https://doi.org/10.1017/cbo9780511811760.019" @default.
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