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- W1005591267 abstract "A theory of viral marketing is used to analyze and understand the spread of—and reactions to—a controversial political megaviral video Kony 2012. Kony 2012 is concerning the highly publicized leader of a Ugandan guerrilla group, Joseph Kony. The video was a call to action and an attempt educate the world about the atrocities committed in Sudan. The video was made by an organization called the Invisible Children and created by filmmaker Jason Russell. Following the extraordinary success of Kony 2012 Jason Russell was infamously arrested in San Diego for indecent exposure. The story and video of Russell’s arrest and breakdown similarly went viral. The framework that follows analyzes the virality of 2 political videos." @default.
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- W1005591267 date "2014-10-13" @default.
- W1005591267 modified "2023-09-25" @default.
- W1005591267 title "Kony 2012: Mega Viral Politival Activism" @default.
- W1005591267 doi "https://doi.org/10.1007/978-3-319-10951-0_188" @default.
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