FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1006733995> ?p ?o ?g. }

• W1006733995 endingPage "102" @default.
• W1006733995 startingPage "77" @default.
• W1006733995 abstract "This article reveals an a priori link between the effective management of corporate brands and the strength of corporate brand identification by customers and stakeholders. The article introduces a model of corporate brand management and corporate brand identification. This research, undertaken within leading business schools, resulted in three propositions: (PI) corporate brand management is analogous to strategic general management and involves nine connate activities – adapting, communicating, embracing, endorsing, investing, leading, maintaining, reflecting, and supporting; (P2) a stakeholder and values approach is more likely to result in there being a strong corporate brand identification on the part of students; (P3) an institutional and functional approach to corporate brand management results in weak/indifferent corporate brand identification by scholars. The pivotal importance of corporate brands to contemporary organisations and to their policy advisors, are illustrative of the saliency of this study. This inductive study draws on insights from policy makers and scholars in top business schools. This article throws light on why and how general managers should accord importance to corporate brand management. In broader contexts, leading business schools are regarded as repositories of best practice in terms of scholarship in business administration and, in terms of operations, general management per se. As such, this study has an especial significance for general management of corporate brands among contemporary organisations." @default.
• W1006733995 created "2016-06-24" @default.
• W1006733995 creator A5061376576 @default.
• W1006733995 creator A5064254816 @default.
• W1006733995 creator A5067836265 @default.
• W1006733995 date "2010-06-01" @default.
• W1006733995 modified "2023-10-16" @default.
• W1006733995 title "Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it" @default.
• W1006733995 cites W1075087301 @default.
• W1006733995 cites W1208217524 @default.
• W1006733995 cites W1491168648 @default.
• W1006733995 cites W1523797041 @default.
• W1006733995 cites W1548616943 @default.
• W1006733995 cites W1567376325 @default.
• W1006733995 cites W1879731720 @default.
• W1006733995 cites W1936440459 @default.
• W1006733995 cites W1964621152 @default.
• W1006733995 cites W1971542066 @default.
• W1006733995 cites W1972385131 @default.
• W1006733995 cites W1972572787 @default.
• W1006733995 cites W1974127021 @default.
• W1006733995 cites W1981581010 @default.
• W1006733995 cites W1982562184 @default.
• W1006733995 cites W1983056057 @default.
• W1006733995 cites W1983963780 @default.
• W1006733995 cites W1987710220 @default.
• W1006733995 cites W1989058553 @default.
• W1006733995 cites W1989516431 @default.
• W1006733995 cites W1994361043 @default.
• W1006733995 cites W2000057767 @default.
• W1006733995 cites W2002012569 @default.
• W1006733995 cites W2010082501 @default.
• W1006733995 cites W2011155335 @default.
• W1006733995 cites W2011524692 @default.
• W1006733995 cites W2012007750 @default.
• W1006733995 cites W2012232602 @default.
• W1006733995 cites W2013991098 @default.
• W1006733995 cites W2016813894 @default.
• W1006733995 cites W2017640419 @default.
• W1006733995 cites W2019537376 @default.
• W1006733995 cites W2020026824 @default.
• W1006733995 cites W2021382135 @default.
• W1006733995 cites W2022604014 @default.
• W1006733995 cites W2023067772 @default.
• W1006733995 cites W2024478733 @default.
• W1006733995 cites W2025533501 @default.
• W1006733995 cites W2026436739 @default.
• W1006733995 cites W2031686957 @default.
• W1006733995 cites W2034386962 @default.
• W1006733995 cites W2035479208 @default.
• W1006733995 cites W2035868681 @default.
• W1006733995 cites W2037054152 @default.
• W1006733995 cites W2037955438 @default.
• W1006733995 cites W2038900249 @default.
• W1006733995 cites W2039011707 @default.
• W1006733995 cites W2041761179 @default.
• W1006733995 cites W2045741259 @default.
• W1006733995 cites W2046187723 @default.
• W1006733995 cites W2047873486 @default.
• W1006733995 cites W2048062276 @default.
• W1006733995 cites W2051237938 @default.
• W1006733995 cites W2052779143 @default.
• W1006733995 cites W2058442400 @default.
• W1006733995 cites W2060148668 @default.
• W1006733995 cites W2061097807 @default.
• W1006733995 cites W2067665353 @default.
• W1006733995 cites W2068166725 @default.
• W1006733995 cites W2076604276 @default.
• W1006733995 cites W2081229662 @default.
• W1006733995 cites W2083109500 @default.
• W1006733995 cites W2083571136 @default.
• W1006733995 cites W2084027534 @default.
• W1006733995 cites W2084180758 @default.
• W1006733995 cites W2084513657 @default.
• W1006733995 cites W2084913772 @default.
• W1006733995 cites W2085777876 @default.
• W1006733995 cites W2087142893 @default.
• W1006733995 cites W2094035848 @default.
• W1006733995 cites W2095258229 @default.
• W1006733995 cites W2117356399 @default.
• W1006733995 cites W2121321619 @default.
• W1006733995 cites W2123656148 @default.
• W1006733995 cites W2135856408 @default.
• W1006733995 cites W2138730142 @default.
• W1006733995 cites W2139369170 @default.
• W1006733995 cites W2140669861 @default.
• W1006733995 cites W2141951329 @default.
• W1006733995 cites W2144204289 @default.
• W1006733995 cites W2153857756 @default.
• W1006733995 cites W2154134996 @default.
• W1006733995 cites W2157927058 @default.
• W1006733995 cites W2165959786 @default.
• W1006733995 cites W2168512241 @default.
• W1006733995 cites W2168828072 @default.
• W1006733995 cites W2171869400 @default.
• W1006733995 cites W2313716431 @default.
• W1006733995 cites W2334925838 @default.
• W1006733995 cites W2501578540 @default.

• next