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- W1007490617 abstract "There have been many researches on advertising language;however, few of them are conducted in the framework of discourse analysis and take insights from sociolinguistics. In this paper I will analyze commercial advertising language, consumer ads in particular, beyond the traditional way of description, but go a step further-to interpret advertising and focus more attention on the reflective and constitutive functions of commercial advertising language." @default.
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- W1007490617 date "2011-07-02" @default.
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- W1007490617 title "Discourse Analysis of Commercial Advertising Language" @default.
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