Matches in SemOpenAlex for { <https://semopenalex.org/work/W1008420926> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W1008420926 abstract "This report is based on two different approaches that companies could use in order to develop their business. These approaches are: Social Media Marketing and Strategic Alliances. A detailed theory study explains what these approaches are and how they are used. This study was done from a startup company’s point of view. Startup companies are also called startups and the results found are based on how these two approaches are and could best be utilized by startups.The results indicate that the majority of startups does not utilize the possibility of a business partnership, other than small “deals” made startup to startup. The startups however who are in a business partnership right now or are in the early stage of implementing one could not go into details of what said partnership were, but that terms and conditions had been set.Another result is the correlation between the two different approaches. Social media marketing is one of the first things that startups uses and if marketing and sales are operating at a good level then strategic alliances, or some other business partnership, could be exploited mainly in order to reach mainstream customers. Another result is also the order of how startups usually aims their business. This is described in chapter 4 where figure 3.0 visualizes these aims.Also found is that startups should use social media platforms in order to expose themselves. They should make a strategy revolving their exposure and have a Social Media Manager responsible for implementing the strategy. It’s also important for a company that uses social media as a marketing tool to have a clear message towards its consumers and employees - a cohesive profile amongst all social media. Also, the strategizing procedure is connected to the specific company, meaning that every single company needs to make its own social media strategy." @default.
- W1008420926 created "2016-06-24" @default.
- W1008420926 creator A5060036073 @default.
- W1008420926 date "2015-01-01" @default.
- W1008420926 modified "2023-09-24" @default.
- W1008420926 title "Social media as a marketing tool versus strategic alliance acomparison." @default.
- W1008420926 hasPublicationYear "2015" @default.
- W1008420926 type Work @default.
- W1008420926 sameAs 1008420926 @default.
- W1008420926 citedByCount "0" @default.
- W1008420926 crossrefType "journal-article" @default.
- W1008420926 hasAuthorship W1008420926A5060036073 @default.
- W1008420926 hasConcept C10138342 @default.
- W1008420926 hasConcept C136764020 @default.
- W1008420926 hasConcept C144133560 @default.
- W1008420926 hasConcept C162853370 @default.
- W1008420926 hasConcept C177264268 @default.
- W1008420926 hasConcept C17744445 @default.
- W1008420926 hasConcept C182306322 @default.
- W1008420926 hasConcept C199360897 @default.
- W1008420926 hasConcept C199539241 @default.
- W1008420926 hasConcept C2777617010 @default.
- W1008420926 hasConcept C2778431023 @default.
- W1008420926 hasConcept C39549134 @default.
- W1008420926 hasConcept C41008148 @default.
- W1008420926 hasConcept C518677369 @default.
- W1008420926 hasConcept C71750763 @default.
- W1008420926 hasConceptScore W1008420926C10138342 @default.
- W1008420926 hasConceptScore W1008420926C136764020 @default.
- W1008420926 hasConceptScore W1008420926C144133560 @default.
- W1008420926 hasConceptScore W1008420926C162853370 @default.
- W1008420926 hasConceptScore W1008420926C177264268 @default.
- W1008420926 hasConceptScore W1008420926C17744445 @default.
- W1008420926 hasConceptScore W1008420926C182306322 @default.
- W1008420926 hasConceptScore W1008420926C199360897 @default.
- W1008420926 hasConceptScore W1008420926C199539241 @default.
- W1008420926 hasConceptScore W1008420926C2777617010 @default.
- W1008420926 hasConceptScore W1008420926C2778431023 @default.
- W1008420926 hasConceptScore W1008420926C39549134 @default.
- W1008420926 hasConceptScore W1008420926C41008148 @default.
- W1008420926 hasConceptScore W1008420926C518677369 @default.
- W1008420926 hasConceptScore W1008420926C71750763 @default.
- W1008420926 hasLocation W10084209261 @default.
- W1008420926 hasOpenAccess W1008420926 @default.
- W1008420926 hasPrimaryLocation W10084209261 @default.
- W1008420926 hasRelatedWork W1480059159 @default.
- W1008420926 hasRelatedWork W1535643415 @default.
- W1008420926 hasRelatedWork W1680418608 @default.
- W1008420926 hasRelatedWork W1992134353 @default.
- W1008420926 hasRelatedWork W2027275454 @default.
- W1008420926 hasRelatedWork W2045890392 @default.
- W1008420926 hasRelatedWork W2518084663 @default.
- W1008420926 hasRelatedWork W2523757913 @default.
- W1008420926 hasRelatedWork W2580611464 @default.
- W1008420926 hasRelatedWork W2596742541 @default.
- W1008420926 hasRelatedWork W2785049031 @default.
- W1008420926 hasRelatedWork W2905438881 @default.
- W1008420926 hasRelatedWork W307433673 @default.
- W1008420926 hasRelatedWork W3186675309 @default.
- W1008420926 hasRelatedWork W608755151 @default.
- W1008420926 hasRelatedWork W610386981 @default.
- W1008420926 hasRelatedWork W653585073 @default.
- W1008420926 hasRelatedWork W783547777 @default.
- W1008420926 hasRelatedWork W1605516338 @default.
- W1008420926 hasRelatedWork W3092984795 @default.
- W1008420926 isParatext "false" @default.
- W1008420926 isRetracted "false" @default.
- W1008420926 magId "1008420926" @default.
- W1008420926 workType "article" @default.