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• W1009621185 abstract "Modern Society inundates its citizens not with Niagara of words, but also, these days, with torrent of pictures. Television spews out both words and pictures in dizzying quantity and variety: movies, shows, cartoons, dramatic programs, comedies, variety shows, children's shows, sporting events, programs, political advertisements, and incessant commercial messages. What began with few channels in each city has become, in many areas, smorgasbord of dozen channels or more, in two or three languages, some offering nonstop news, others nonstop sports, even some with nonstop advertising. Since the 1950s, this new combination of visual and verbal information, with its immediacy and affective power as well as its hypnotizing banality, has become an integral part of our lives. About 98 percent of American homes have television, with its empty eye staring out on the inhabitants more than seven hours day.Distinctions between types of programming that once were clear have become blurred. News programs, entertainment programs, and commercials have become more alike as competition for the public's attention has become more intense. Many commercials consist of vignettes, told in kind of visual shorthand that creates dramatic suspense, which is released when characters buy or consume the product being advertised.Dramatic programs like Dynasty and Miami Vice resemble long ads for high-fashion clothing, fancy cars, and expensive real estate. Many game shows appear to be little more than an excuse to display new products, with contestants competing breathlessly to acquire them. Political campaigns stage events that are covered by organizations; then the campaigns recycle the footage into political ads. Then, organizations file reports about those political ads.Close on the heels of happy talk - an attempt to make more entertaining- comes infotainment, consisting of shows dressed up in news-program format that are little more than segments from forthcoming movies and interviews with actors and singers. Reality also uses the format for crime stories and gossip once the exclusive province of supermarket tabloids.Seeing is BelievingWhat does television tell its viewers about the world? Beyond the data explicitly offered - Toyota-than year-end sales extravaganza, through Sunday only - a severe storm headed our way, details at 11:00 - what are television's characteristics themselves contributing to the way we think about the world?Not so long ago, some people believed that if piece of information were printed in book, it must be true. Such an attitude still prevails with respect to television because, as everyone knows, is believing. I actually overheard one shopper in store telling another about product, Sure, it works. Haven't you seen it on TV? Television's ability to suggest that we are actually experiencing the events depicted, or at least seeing them accurately, is the source of its greatest power. Television dramatic shows, like movies and theatrical productions, depend on viewers' suspending their disbelief and identifying with characters portrayed, without saying, Wait minute - people can't really beam themselves through space, or That isn't really the court of Henry VIII; it's studio soundstage somewhere in Southern California. Although most people understand that there are differences between fictional television, advertising, and nonfiction or news programs, it is worthwhile examining just how each conveys its representations of reality, so we can understand how - and whether - to believe what we see.The power of television to capture the public's attention became apparent in the 1960s. In 1963, the nation was gripped by horror and grief at the assassination of President Kennedy; the event and its aftermath kept the nation riveted to television screens for days. …" @default.
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• W1009621185 date "2013-07-01" @default.
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• W1009621185 title "75TH ANNIVERSARY REPRINT: The Empty Eye" @default.
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