Matches in SemOpenAlex for { <https://semopenalex.org/work/W101099050> ?p ?o ?g. }
- W101099050 endingPage "453" @default.
- W101099050 startingPage "442" @default.
- W101099050 abstract "Aaker's (1997) brand personality framework has become influential across many streams of brand personality research, but it fails to capture an important dimension that reflects consumer's anxious feelings towards brands. Consumers are increasingly evaluating brands through expressions of negative emotive language. For example, the BP oil spillage in the Gulf of Mexico stimulated negative emotions among consumers. This paper is the first to thoroughly incorporate a brand personality dimension reflective of consumer anxious tense and frustrated feelings towards brands. From the extant literature we propose and define negative brand personality. Four adjacent studies were conducted to explore, purify and refine in what form negative brand personality traits exist among consumers. This paper concludes with a conceptual model detailing the antecedent constructs to negative brand personality and behavioral consequences." @default.
- W101099050 created "2016-06-24" @default.
- W101099050 creator A5001666550 @default.
- W101099050 creator A5034101507 @default.
- W101099050 creator A5039474976 @default.
- W101099050 creator A5052150682 @default.
- W101099050 date "2012-12-01" @default.
- W101099050 modified "2023-09-25" @default.
- W101099050 title "The forgotten brand personality dimension" @default.
- W101099050 cites W1567663560 @default.
- W101099050 cites W1581321454 @default.
- W101099050 cites W1928369584 @default.
- W101099050 cites W1934506504 @default.
- W101099050 cites W1965672854 @default.
- W101099050 cites W1965955155 @default.
- W101099050 cites W1966114254 @default.
- W101099050 cites W1969477744 @default.
- W101099050 cites W1971695502 @default.
- W101099050 cites W1972261352 @default.
- W101099050 cites W1974099431 @default.
- W101099050 cites W1975761003 @default.
- W101099050 cites W1981403846 @default.
- W101099050 cites W1988789135 @default.
- W101099050 cites W1988860973 @default.
- W101099050 cites W1996113927 @default.
- W101099050 cites W1997472652 @default.
- W101099050 cites W2004937431 @default.
- W101099050 cites W2012380542 @default.
- W101099050 cites W2015990305 @default.
- W101099050 cites W2029637601 @default.
- W101099050 cites W2030374117 @default.
- W101099050 cites W2033648667 @default.
- W101099050 cites W2036590551 @default.
- W101099050 cites W2043867338 @default.
- W101099050 cites W2046987699 @default.
- W101099050 cites W2060054052 @default.
- W101099050 cites W2064683297 @default.
- W101099050 cites W2077461108 @default.
- W101099050 cites W2081094693 @default.
- W101099050 cites W2099342631 @default.
- W101099050 cites W2120324932 @default.
- W101099050 cites W2128618335 @default.
- W101099050 cites W2131942188 @default.
- W101099050 cites W2133097978 @default.
- W101099050 cites W2147904107 @default.
- W101099050 cites W2152492177 @default.
- W101099050 cites W2153222072 @default.
- W101099050 cites W2174579691 @default.
- W101099050 cites W2174722713 @default.
- W101099050 cites W2177883573 @default.
- W101099050 cites W2322077128 @default.
- W101099050 cites W2329745760 @default.
- W101099050 cites W2331725143 @default.
- W101099050 cites W2334538447 @default.
- W101099050 cites W2334626268 @default.
- W101099050 cites W2943564964 @default.
- W101099050 cites W2999445755 @default.
- W101099050 cites W3121590070 @default.
- W101099050 cites W3124811833 @default.
- W101099050 cites W574083271 @default.
- W101099050 cites W1976669337 @default.
- W101099050 cites W2001311610 @default.
- W101099050 cites W2037801255 @default.
- W101099050 cites W2332694823 @default.
- W101099050 hasPublicationYear "2012" @default.
- W101099050 type Work @default.
- W101099050 sameAs 101099050 @default.
- W101099050 citedByCount "0" @default.
- W101099050 crossrefType "journal-article" @default.
- W101099050 hasAuthorship W101099050A5001666550 @default.
- W101099050 hasAuthorship W101099050A5034101507 @default.
- W101099050 hasAuthorship W101099050A5039474976 @default.
- W101099050 hasAuthorship W101099050A5052150682 @default.
- W101099050 hasConcept C112698675 @default.
- W101099050 hasConcept C122980154 @default.
- W101099050 hasConcept C144024400 @default.
- W101099050 hasConcept C144133560 @default.
- W101099050 hasConcept C15744967 @default.
- W101099050 hasConcept C187288502 @default.
- W101099050 hasConcept C19165224 @default.
- W101099050 hasConcept C202444582 @default.
- W101099050 hasConcept C2776215170 @default.
- W101099050 hasConcept C2780144342 @default.
- W101099050 hasConcept C2781256819 @default.
- W101099050 hasConcept C33676613 @default.
- W101099050 hasConcept C33923547 @default.
- W101099050 hasConcept C57375061 @default.
- W101099050 hasConcept C77805123 @default.
- W101099050 hasConceptScore W101099050C112698675 @default.
- W101099050 hasConceptScore W101099050C122980154 @default.
- W101099050 hasConceptScore W101099050C144024400 @default.
- W101099050 hasConceptScore W101099050C144133560 @default.
- W101099050 hasConceptScore W101099050C15744967 @default.
- W101099050 hasConceptScore W101099050C187288502 @default.
- W101099050 hasConceptScore W101099050C19165224 @default.
- W101099050 hasConceptScore W101099050C202444582 @default.
- W101099050 hasConceptScore W101099050C2776215170 @default.
- W101099050 hasConceptScore W101099050C2780144342 @default.