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• W1010994025 abstract "As globalisation of the world's economies proceeds at a rapid pace, an area ofcontinuous interest in international marketing is the influence of the country of origin(COO) effect on prospective purchasers of products. Although the effects of COO hasbeen an active research area for many years, increased globalisation has resulted in ashifting of focus from a single country made-in concept to other aspects such as aproduct's design or parts locations. The components of Country-of-design (COD),Country-of-manufacture/assembly (COA) and Country-of-parts/components (COP) aremeaningful because many firms increasingly outsource the product's design, assembly,and parts to different countries. However, the extent of influence of these factors is notfully understood, and it is not known whether they are applicable across all markets.The present study provides a deeper understanding of the influence of COO byexamining the effects of COD, COA , and COP together with their interaction onperceptions of product quality and consumer purchase intentions in the context of homecountry versus foreign ones.Our study measures the effects of these components, namely, COD, COA, and COP, onconsumer product evaluation and purchase intentions based on two high involvementproducts of automobile and digital camera using MANOVA techniques. We observethat there is no support for a direct effect of the three COO sub-components onconsumer product assessment and purchase intention in the context of the China marketfor either product.These findings suggest that, although the effect of the various sub-components of COOon consumer evaluation of product or purchase intent may well have been significant inthe past, their continuing significance is questionable in the current global market placein which hybrid products have gradually become the norm.In addition, we also examine the factors which may have a moderating effect on thethree COO sub-components in the context of local and foreign sources. The resultssuggest that ethnocentrism and country capability plays a limited role in mediating theeffects of COD, COA, and COP on product evaluation and purchase intentions.The results of this study will be of interest to COO researchers and to corporationsinvolved in global marketing and production. In particular, our findings imply that firmsmay not benefit from providing consumers with detailed global sourcing informationsuch as COD, COA and COP on the product label, nor do they need to be overlyconcerned with the choice of production locations by limiting them to countries with afavourable image." @default.
• W1010994025 created "2016-06-24" @default.
• W1010994025 creator A5044737527 @default.
• W1010994025 date "2005-01-01" @default.
• W1010994025 modified "2023-09-27" @default.
• W1010994025 title "The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products" @default.
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