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- W1014391997 abstract "This chapter provides framework, modeling, and analysis for quality perception by using system dynamics (SD). The role of the changing level of market-side enablers on quality perception is observed. To realize the impact of information asymmetry on quality perception, simulation runs are carried out for an Indian case. Enablers, such as advertising, word-of-mouth, rebate, warranty and guarantee, mitigate the effect of information asymmetry on quality perception and commensurately translate TQM to market value. Similarly, the position of high quality products (HQPs) is focused in SD modeling and analysis. Also, an attempt is made to unfold the prevailing parametric relationships in the market of developed and developing nations. Simulation runs are carried out to assess the impact of company reputation and advertising on market parameters. From using correlation analysis and analytic hierarchy approach, the policy measures to improve the HQP position in the market are revealed. The SD model has a practical relevance to implement quality perception enhancement by deciding on the policy mix." @default.
- W1014391997 created "2016-06-24" @default.
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- W1014391997 date "2010-01-01" @default.
- W1014391997 modified "2023-09-25" @default.
- W1014391997 title "Dynamics of Quality Perception" @default.
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- W1014391997 doi "https://doi.org/10.1007/978-3-7908-2195-6_6" @default.
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