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- W101773040 abstract "This article studies the competitive effects of advertising in an entry game with incomplete infomation about the incumbent’s cost-structure. (1988) show that the incumbent is able to signal true information by distorting costs downwards- The present model enlarges the context by allowing for advertising spending by the challenger. It will be shown that a cost distortion occurs only if the entrant actually performs advertising. Otherwise entry is blockaded by use of the low-cost optimal price-advertising combination. Therefore, a facilitation of entry by advertisement can not be confirmed in the context of incomplete information about incumbent’s costs." @default.
- W101773040 created "2016-06-24" @default.
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- W101773040 date "2001-01-01" @default.
- W101773040 modified "2023-09-23" @default.
- W101773040 title "Preentry Advertising and Entry Deterrence" @default.
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- W101773040 doi "https://doi.org/10.1007/978-3-642-56656-1_24" @default.
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