FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1017789738> ?p ?o ?g. }

• W1017789738 abstract "Electronic word-of-mouth (eWOM) has gained significant attention from academics and practitioners since it has become an important source of consumers’ product information, which can influence consumer purchase intentions (Cheung & Lee, 2012). eWOM exchanges exist in two types of online communities: online communities of practice and online communities of interest. A few prior studies in online communities of interest have examined members’ motivations for product knowledge exchange (Hung & Li, 2007; Ma & Agarwal, 2007). However, there is a lack of understanding of member motivations for exchanging social bonds and enjoyment in addition to exchanging knowledge pertaining to products in the community. It is important to have an initial comprehension of motivation as an antecedent of these three eWOM exchanges so as to be able to determine the driving factors that lead members to generate eWOM communication. Thus, the research problem What are the driving factors for members to exchange eWOM in an online community? was justified for investigation. The purpose of this study was to examine different member motivations for exchanging three types of eWOM. Resource exchange theory and theory on consumer motivation and behavior were applied to develop a conceptual framework for this study.This study focused on an online beauty community since there is an increasing trend of consumers turning to online beauty resources so as to exchange useful beauty product information (SheSpot, 2011). As this study examined consumer motivation in an online beauty community, a web-based survey was the most effective and efficient way to gain responses from beauty community members and these members were appropriate samples from which to draw a conclusion about the whole population. Multiple regression analysis was used to test the relationships between member motivations and eWOM exchanges. It was found that members have different motivations for exchanging knowledge, social bonds, and enjoyment related to products: self-development, problem solving support, and relaxation, respectively.This study makes three theoretical contributions. First, this study identifies the influence of self-development motivation on knowledge exchange in an online community of interest, just as this motivation has previously been found in online communities of practice. This study highlights that members of the two different types of online communities share similar goals of knowledge exchange, despite the two communities evincing different attributes (e.g., member characteristics and tasks’ objectives). Further, this study will assist researchers to understand other motivations identified by prior research in online communities of practice since such motivations may be applicable to online communities of interest. Second, this study offers a new perspective on member motivation for social bonding. This study indicates that in addition to social support from friends and family, consumers are motivated to build social bonds with members in an online community of interest since they are an important source of problem solving support in regard to products. Finally, this study extends the body of knowledge pertaining to member motivation for enjoyment exchange. This study provides a basis for researchers to understand that members in an online community of interest value experiential aspects of enjoyable consumption activities, and thus based on group norms, members have a mutual desire for relaxation from enjoyment exchange.The major practical contribution is that this study provides an important guideline for marketing managers to develop different marketing strategies based on member motivations for exchanging three types of eWOM in an online community of interest, such as an online beauty community. This will potentially help marketing managers increase online traffic and revenue, and thus bring success to the community.Although, this study contributes to the literature by highlighting three distinctive member motivations for eWOM exchanges in an online community of interest, there are some possible research limitations. First, this study was conducted in an online beauty community in Australia. Hence, further research should replicate this study in other industries and nations so as to give the findings greater generalisability. Next, online beauty community members are female skewed. Thus, future research should examine whether similar patterns of motivations would emerge in other online communities that tend to be populated by males (e.g., communities focused on football). Further, a web-based survey has its limitations in terms of self-selection and self-reporting (Bhatnagar & Ghose, 2004). Therefore, further studies should test the framework by employing different research methods in order to overcome these weaknesses." @default.
• W1017789738 created "2016-06-24" @default.
• W1017789738 creator A5075116120 @default.
• W1017789738 date "2012-01-01" @default.
• W1017789738 modified "2023-09-23" @default.
• W1017789738 title "Motivations for eWOM exchanges in an online community : self-development, problem solving support, relaxation" @default.
• W1017789738 cites W1494570183 @default.
• W1017789738 cites W1501852978 @default.
• W1017789738 cites W1510981933 @default.
• W1017789738 cites W1544775669 @default.
• W1017789738 cites W1546718873 @default.
• W1017789738 cites W1550522855 @default.
• W1017789738 cites W1558416165 @default.
• W1017789738 cites W1560786456 @default.
• W1017789738 cites W1565831494 @default.
• W1017789738 cites W1570810416 @default.
• W1017789738 cites W1595575146 @default.
• W1017789738 cites W1616693626 @default.
• W1017789738 cites W1741321747 @default.
• W1017789738 cites W174699343 @default.
• W1017789738 cites W185131191 @default.
• W1017789738 cites W1854481739 @default.
• W1017789738 cites W1861658572 @default.
• W1017789738 cites W1964218847 @default.
• W1017789738 cites W1965110318 @default.
• W1017789738 cites W196515614 @default.
• W1017789738 cites W1965547714 @default.
• W1017789738 cites W1966114254 @default.
• W1017789738 cites W1967977251 @default.
• W1017789738 cites W1970336511 @default.
• W1017789738 cites W1972070459 @default.
• W1017789738 cites W1972365196 @default.
• W1017789738 cites W1972683093 @default.
• W1017789738 cites W1972982630 @default.
• W1017789738 cites W1973647110 @default.
• W1017789738 cites W1974355279 @default.
• W1017789738 cites W1976222171 @default.
• W1017789738 cites W1977811534 @default.
• W1017789738 cites W1978822094 @default.
• W1017789738 cites W1980085292 @default.
• W1017789738 cites W1981635817 @default.
• W1017789738 cites W1982397289 @default.
• W1017789738 cites W1982633522 @default.
• W1017789738 cites W1983680950 @default.
• W1017789738 cites W1983895294 @default.
• W1017789738 cites W1984120644 @default.
• W1017789738 cites W1984715610 @default.
• W1017789738 cites W1986339133 @default.
• W1017789738 cites W1987068952 @default.
• W1017789738 cites W1987258130 @default.
• W1017789738 cites W1987364024 @default.
• W1017789738 cites W1987525872 @default.
• W1017789738 cites W1988171912 @default.
• W1017789738 cites W1988205006 @default.
• W1017789738 cites W1989471322 @default.
• W1017789738 cites W1989528006 @default.
• W1017789738 cites W1989687410 @default.
• W1017789738 cites W1992198244 @default.
• W1017789738 cites W1994143423 @default.
• W1017789738 cites W1998630814 @default.
• W1017789738 cites W1999602358 @default.
• W1017789738 cites W1999823970 @default.
• W1017789738 cites W2003496454 @default.
• W1017789738 cites W2004135211 @default.
• W1017789738 cites W2007323286 @default.
• W1017789738 cites W2008073538 @default.
• W1017789738 cites W2008520313 @default.
• W1017789738 cites W2009562921 @default.
• W1017789738 cites W2013536542 @default.
• W1017789738 cites W2014149900 @default.
• W1017789738 cites W2014542527 @default.
• W1017789738 cites W2022433217 @default.
• W1017789738 cites W2022907445 @default.
• W1017789738 cites W2024374089 @default.
• W1017789738 cites W2028511812 @default.
• W1017789738 cites W2029186508 @default.
• W1017789738 cites W2030006350 @default.
• W1017789738 cites W2033485191 @default.
• W1017789738 cites W2038790402 @default.
• W1017789738 cites W2040148252 @default.
• W1017789738 cites W2040332982 @default.
• W1017789738 cites W2040664362 @default.
• W1017789738 cites W2044194438 @default.
• W1017789738 cites W2045721947 @default.
• W1017789738 cites W2046232168 @default.
• W1017789738 cites W2048675255 @default.
• W1017789738 cites W2050497195 @default.
• W1017789738 cites W2057335623 @default.
• W1017789738 cites W2057363637 @default.
• W1017789738 cites W2059334100 @default.
• W1017789738 cites W2061518704 @default.
• W1017789738 cites W2064683297 @default.
• W1017789738 cites W2064730034 @default.
• W1017789738 cites W2066571272 @default.
• W1017789738 cites W2067933440 @default.
• W1017789738 cites W2068267536 @default.
• W1017789738 cites W2070331647 @default.
• W1017789738 cites W2070878593 @default.
• W1017789738 cites W2073757295 @default.
• W1017789738 cites W2075894438 @default.

• next