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- W1019736700 abstract "This chapter attempts to develop a framework of an environmental marketing system that is propositioned to lead to customer satisfaction. A comprehensive and intense environmental marketing system as proposed in the chapter is believed to be the core of a firm’s success. However, it is assumed that the success of an environmental marketing system would be impacted by some important factors like environmental education of customers and entrepreneurial traits such as eco-innovation, risk-taking, and perseverance. Therefore, propositions are developed in this chapter in order to demonstrate the relationship between an environmental marketing system and customer satisfaction and also the power of customer education and entrepreneurial traits in moderating the effective functioning of the system." @default.
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- W1019736700 date "2013-01-01" @default.
- W1019736700 modified "2023-10-18" @default.
- W1019736700 title "Entrepreneurial Values, Environmental Marketing and Customer Satisfaction" @default.
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- W1019736700 doi "https://doi.org/10.4018/978-1-4666-2952-3.ch013" @default.
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