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- W1024477237 abstract "This study offers a new framework for organizing a motion picture in such a way that chances for box-office success are enhanced. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Therefore, we integrate the product-inherent categories of creative sphere and financial resources as well as the product-induced categories of marketing support and competition with concepts from social network analysis (i.e., connectivity and density). We test our hypotheses on a sample of each year’s top ten German movies as to box-office admissions for the period 1990–2004. In particular, we find that extensive care and industry knowledge are required when organizing the economic and social framework in which a film project is undertaken, since ultimately, movie success does not depend on individual star power. On the contrary: The real star is the team." @default.
- W1024477237 created "2016-06-24" @default.
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- W1024477237 date "2008-01-01" @default.
- W1024477237 modified "2023-10-14" @default.
- W1024477237 title "Performance Implications of Network Structure, Resource Investment, and Competition in the German Motion Picture Industry" @default.
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- W1024477237 doi "https://doi.org/10.1007/978-3-7908-2058-4_19" @default.
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