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- W1024936887 abstract "Studies have shown that application of innovation in products and marketing as strategy is important to the survival of a firm. However, only few companies are adopting this concept as a major stra ..." @default.
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- W1024936887 date "2007-01-01" @default.
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- W1024936887 title "The Impact of Product Innovation on Sales Volumes of Consumer Goods" @default.
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