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- W102613324 abstract "By Manuel R. Abarca IV This study examines the differences of implementation of Dr. Doug McKenzie-Mohr’s community based social marketing techniques to increase curbside recycling rates within targeted socioeconomic neighborhoods within the greater Kansas City, Missouri area. By examining the implementation of a three phase method coupled with a four tiered tracking mechanism, projected growth and actual growth will be examined. Each phase developed using the community based social marketing techniques. This method will provide a metric, displayed in percentage form, which can be compared from baseline data collected to each phase, validated through the tracking structure. INCREASING CURBSIDE RECYCLING RATES USING COMMUNITY BASED SOCIAL MARKETING by Manuel R. Abarca IV A Thesis Presented in partial fulfillment of the requirements for the degree of Master of Science in the Department of Safety Sciences University of Central Missouri" @default.
- W102613324 created "2016-06-24" @default.
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- W102613324 date "2013-12-11" @default.
- W102613324 modified "2023-09-27" @default.
- W102613324 title "INCREASING CURBSIDE RECYCLING RATES USING COMMUNITY BASED SOCIAL MARKETING" @default.
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